B2B messaging & creative strategy

B2B messaging & creative strategy

B2B messaging & creative strategy

Your landing pages are wasting your ad budget.
Let’s stop the guesswork.

Your landing pages are wasting your ad budget.
Let’s stop the guesswork.

Your landing pages are wasting your ad budget. Let’s stop the guesswork.

We create a set of strategic product landing pages rooted in real voice-of-customer research, so you stand out from the slop, and get more qualified leads and demo bookings.

We create a set of strategic product landing pages rooted in real voice-of-customer research, so you stand out from the slop, and get more qualified leads and demo bookings.

Trusted by startups, giants, and unicorns

Trusted by startups, giants, and unicorns

Honesty street...

Honesty street...

Honesty street...

Your paid campaigns are leaking leads

Your paid campaigns are leaking leads

Confusing copy

Your team isn’t aligned on your positioning or message-market fit, and it’s written all over your page.

High bounce rate

People don’t stay on your page for long, because they can’t figure out if you’re for them.

Low return

Cost per lead is high, and most leads aren’t a good fit. So, the more you spend, the more you lose.

But there’s a better way...

But there’s a better way...

It’s time to do this right

It’s time to do this right

It’s time to do this right

Landing pages that make paid ads pay off

Landing pages that make paid ads pay off

Confusing copy

Kill ads to the homepage. We do pages that drive sales conversations — product, comparison, trust, and demo.

Confusing copy

Kill ads to the homepage. We do pages that drive sales conversations — product, comparison, trust, and demo.

Do positioning with your prospects

Dig into real research to guide your strategy instead of taking risky bets or rushing campaigns with guesswork.

Do positioning with your prospects

Dig into real research to guide your strategy instead of taking risky bets or rushing campaigns with guesswork.

Write copy that people actually read

Use relatable, conversational copy instead of vague B2B jargon, boring corporate speak, or AI-powered waffling.

Write copy that people actually read

Use relatable, conversational copy instead of vague B2B jargon, boring corporate speak, or AI-powered waffling.

Let me nutshell it...

Let me nutshell it...

Let me nutshell it...

I’m CJ Haughey, the Irish writer & marketer

I’m CJ Haughey,
the Irish writer & marketer

How it works

How it works

How it works

We do this the right way from start to finish

We do this the right way from start to finish

We do this the right way
from start to finish

Research

Strategy

Messaging

Launch

Phase 1: Research

Get inside your prospect’s mind

to really understand them.

Research shouldn't end with your demo and competitor analysis. We use AI to dig through Reddit, calls, support tickets, and reviews to find out exactly how your ideal customers think, talk, and feel.

Research

Phase 1: Research

Get inside your prospect’s mind to really understand them.

Research shouldn't end with your demo and competitor analysis. We use AI to dig through Reddit, calls, support tickets, and reviews to find out exactly how your ideal customers think, talk, and feel.

Strategy

Messaging

Launch

Research

Phase 1: Research

Get inside your prospect’s mind to really understand them.

Research shouldn't end with your demo and competitor analysis. We use AI to dig through Reddit, calls, support tickets, and reviews to find out exactly how your ideal customers think, talk, and feel.

Strategy

Messaging

Launch

One of my greatest hits

One of my greatest hits

One of my greatest hits

Helping a fintech startup attract Series B investment

Helping a fintech startup attract Series B investment

Helping a fintech startup
attract Series B investment

“CJ is a gem. He's one of those rare copywriters who gets both brand and direct response, and the interplay between the two. We pull him into every single product launch because he consistently delivers the copy and strategic thinking that we need to get things sounding right from the get-go.”

“CJ is a gem. He's one of those rare copywriters who gets both brand and direct response, and the interplay between the two. We pull him into every single product launch because he consistently delivers the copy and strategic thinking that we need to get things sounding right from the get-go.”

Matas Pranckevicius | Relay Fi

2+ years
leading copy & funnels

$32.3M

Series B

6x sign-ups
on paid campaigns

Forbes Fintech 50

Made the list in 2025

Plans n’ pricing

Plans n’ pricing

Plans n’ pricing

What’s your investment?

What’s your investment?

Single Landing Page

Single Landing Page

For teams who want one of the core pages — product, comparison, trust, or demo.

1x strategy workshop

1x Figma wireframe with final copy

Ad copy recommendations

Voice-of-the-customer Vault

Delivery in 2 weeks

$2,500

Evergreen Landing Pages

Evergreen Landing Pages

For teams who want the 4 pages to maximize qualified leads from paid media campaigns.

2x strategy workshops

Positioning & Messaging Base

4x Figma wireframes with final copy

Ad creative strategy blueprint

Voice-of-the-customer Vault

Delivery in 4 weeks

$9,500

They let me cook

They let me cook

They let me cook

Some more happy clients

Some more happy clients

Jonathan Motha-Pollock

Comms Lead, Relay Fi

CJ applied deep thought and creativity to every line of copy he wrote—from pithy one-liners, to crystal clear product comms, to emotion-driven narrative. Thanks in large part to the bold and punchy copy he crafted, we exceeded our campaign targets for our landing page.

Manja Munda

Co-Founder, Grow and Scale

I've been working with CJ for 4+ years. He's always been my go-to person for support with our biggest clients, like Slack, Keboola, and Shopmonkey. He has a clear process, and always meets our deadlines. He can deep-dive research on any topic no matter how complex, and his creative and compelling writing style beats anything from any AI agent.

Mike Faith

Founder and CEO, Leitner Headsets

Love working with CJ. Quick response, and adapts well to how we like to work. He effortlessly embraced our tongue-in-cheek style and made it come through in our brand voice. 12 thumbs up for CJ if you want great copywriting.

Gaetano DiNardi

Startup Growth Advisor

Yo CJ - upon first glance this appears to be a masterpiece! Will get back to you with more details soon. But I think it's a winner for sure. Well done man!

Shameer Sachdev

Founder, Growth Gorilla

The process was solid throughout. CJ really captured the ideal TOV with creative storytelling, and also did the deep research to understand the product + target audience. There has been a significant change in the type of leads our site is converting — more established brands are filling out the contact form.

Robbie Richards

Co-founder, Virayo Marketing

It has been a pleasure working with CJ for several years. Not only was his work always well-researched and written, it was delivered on time, and built to perform. It’s rare to find a writer who can produce top quality, and position it for both readers and results.

Sam Pelton

Content Director, Mobile Text Alerts

CJ helped us with copy for a landing page and we had a great experience! He was very thorough, easy to work with, and had solid reasoning behind his copy choices while also being open to our feedback. He's definitely a pro and we already started another project with him. Looking forward to continuing to collaborate!

Kayleigh Dibble

Performance Marketing, Hotjar

CJ’s approach was fantastic. He clearly understood both the brief and the product really well, and wrote copy in such a natural, engaging way that made us stand out from the crowd.

Emily Williams

VP, Consulting Sales, Doppio Group

My favorite thing about working with CJ is his ability to take abstract ideas and create flowing, compelling copy. His work has led to new organic search traffic, higher website engagement, and a three-fold growth in new leads.

Ready to talk?

Ready to talk?

Ready to talk?

No pressure, this is your choice

No pressure, this is your choice

But why do nothing...

But why do nothing...

But why do nothing...

Settle for guesswork and AI slop

Settle for guesswork and AI slop

Stay lost in a crowded market

Stay lost in a crowded market

Lose leads with vague, confused copy

Lose leads with vague, confused copy

Burn your ad budget on bad-fit leads

Burn your ad budget on bad-fit leads

Waste months feeling stuck

Waste months feeling stuck

...when we could team up?

...when we could team up?

...when we could team up?

Find out how your prospects really think

Find out how your prospects really think

Nail your positioning to stand out

Nail your positioning to stand out

Be memorable with clear, punchy copy

Be memorable with clear, punchy copy

Get high-intent leads for less money

Get high-intent leads for less money

Grow faster with creative strategy support

Grow faster with creative strategy support

FAQ

FAQ

FAQ

Got a question?

Got a question?

Will we work directly with CJ?

How long does it take to deliver the landing page?

What is the Positioning & Messaging Base?

What is the Voice-of-Customer Vault?

What do I need to do before we start?

Pay in advance?

Can you help us with our paid ads?

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