The Offer Architect for online creators:

The Offer Architect for online creators:

The Offer Architect for online creators:

Monetize your authority with
DFY digital product marketing

Monetize your authority with DFY digital product marketing

Monetize your authority with
DFY digital product marketing

We turn your expertise into a digital product — then we fully build and manage the funnel to help you sell to your audience on autopilot. Start from $0 upfront.

We turn your expertise into a digital product — then we fully build and manage the funnel to help you sell to your audience on autopilot. Start from $0 upfront.

We turn your expertise into a digital product — then we fully build and manage the funnel to help you sell to your audience on autopilot. Start from $0 upfront.

Get an evergreen funnel to sell while you sleep

Save time and guesswork with DFY marketing support

Avoid losing money with a performance-based deal

Get an evergreen funnel to sell while you sleep

Save time and guesswork with DFY marketing support

Avoid losing money with a performance-based deal

Building offers for giants since 2017

Building offers for giants since 2017

Building offers for giants
since 2017

Let's face it…

Let's face it…

You're letting your audience and knowledge go to waste while others are cashing in

You're letting your audience and knowledge go to waste while others are cashing in

You've got a big audience online, but you're stuck in content creation and not making enough money.

You've got a big audience online, but you're stuck in content creation and not making enough money.

You've got a big audience online, but you're stuck in content creation and not making enough money.

You've got expert knowledge in a niche, but you don't feel confident with positioning, marketing, or sales.

You've got expert knowledge in a niche, but you don't feel confident with positioning, marketing, or sales.

You've got expert knowledge in a niche, but you don't feel confident with positioning, marketing, or sales.

You know what your audience wants, but you don't have time to build proper sales funnels.

You know what your audience wants, but you don't have time to build proper sales funnels.

You know what your audience wants, but you don't have time to build proper sales funnels.

We got you…

We got you…

Introducing The Offer Architect

We help you turn your knowledge into a digital product, so you can start making money without selling your time.

You focus on growing your reach, and we'll manage the marketing and build scalable systems to grow your revenue.

You make passive income as your offer stack grows, giving you more profit, time, and financial freedom to create your dream lifestyle.

How it works

How it works

We handle everything from start to finish…

We handle everything from start to finish…

You can start growing your revenue without blowing your ad budget

Phase 1: Discovery

Map out how to monetize your authority and audience

We kick off with a chat about your business and figure out how to package up your expert knowledge into a tier of digital products, from low-ticket to high-ticket offers.

Phase 2: Research

Get to know your customers (and how they think, talk, and feel).

Unlike many junior marketers that skip real customer research, we dig deep to find out what people give a damn about in conversations on social media, Reddit, and by actually talking to your audience!

Phase 3: Strategy

Craft your unignorable offer to attract more attention online

We select the first offer that will fit with your audience and market trends, and nail the positioning strategy to help you stand out and pull in more sales. Then, we map the funnel in Figma, and walk you through the plan on a live call.

Phase 4: Execution

An evergreen conversion-driven system that makes you money while you sleep.

We create your digital product, with your help on shooting some video content. We put it all together, and architect the entire sales funnel, including creative design and copywriting for landing pages, bumps, emails, and ads. We even throw in product mockup graphics and YT video scripts for the promo week.

Phase 5: Launch

Making sure your offer is a smash hit

We set everything up to go live, and manage the launch campaign, including the email tech, automations, data analysis, and customer support. After the dust settles, we review the results together, and decide next steps for building your offer stack and scaling.

CJ is a gem. He's one of those rare copywriters who gets both brand and direct response—and the interplay between the two. We pull him into every single product launch because he consistently delivers the copy and strategic thinking that we need to get things sounding right from the get-go.

CJ is a gem. He's one of those rare copywriters who gets both brand and direct response—and the interplay between the two. We pull him into every single product launch because he consistently delivers the copy and strategic thinking that we need to get things sounding right from the get-go.

Matas Pranckevicius

Relay Fi

Matas Pranckevicius

Relay Fi

Matas Pranckevicius

Relay Fi


Launch partner

Premium Landing Page Strategy

$10k

$10k

upfront, one-time payment

Set-up fee for 1 funnel

Set-up fee for 1 funnel

0% revenue share

0% revenue share

Delivery in ~30-60 days

Delivery in ~30-60 days

Support to maximize sales in launch week

Growth Partner

$0

$0

upfront

Full-service growth partner

Full-service growth partner

50% revenue share

50% revenue share

12-month partnership

12-month partnership

Ongoing support for new offers, copy, and CRO

Ongoing support for new offers, copy, and CRO

Get Started

Get Started

CJ Haughey

Founder, Pozish

CJ Haughey

Founder, Pozish

CJ Haughey

Founder, Pozish

I'm a creative entrepreneur living with my young family in Portugal. Since 2017, I’ve worked as a strategy consultant & conversion copywriter, helping 100+ clients in tech, finance, health, and info products.


The Offer Architect™ service brings together all of my experience in positioning, copywriting, and email marketing, plus support from a team of experts, like Funnel Designers, Video Editors, Graphic Designers, and Media Buyers. 


Together, we’re ready to help founders, creators, coaches, and consultants who are feeling stuck with a business that requires high effort for low returns. We package their expert knowledge into digital products and unignorable offers, and build the systems to help them sell at scale.


It's our mission to help you monetize your authority, so you can finally achieve the lifestyle business you've wanted. And, along the way, we'll impact more people with great products that help improve their lives.

Gaetano DiNardi

Startup Growth Advisor

Yo CJ - upon first glance this appears to be a masterpiece! Will get back to you with more details soon. But I think it's a winner for sure. Well done man!

Gaetano DiNardi

Startup Growth Advisor

Yo CJ - upon first glance this appears to be a masterpiece! Will get back to you with more details soon. But I think it's a winner for sure. Well done man!

Gaetano DiNardi

Startup Growth Advisor

Yo CJ - upon first glance this appears to be a masterpiece! Will get back to you with more details soon. But I think it's a winner for sure. Well done man!

Kayleigh Dibble

Performance Marketing, Hotjar

CJ’s approach was fantastic. He clearly understood both the brief and the product really well, and wrote copy in such a natural, engaging way that made us stand out from the crowd.

Kayleigh Dibble

Performance Marketing, Hotjar

CJ’s approach was fantastic. He clearly understood both the brief and the product really well, and wrote copy in such a natural, engaging way that made us stand out from the crowd.

Kayleigh Dibble

Performance Marketing, Hotjar

CJ’s approach was fantastic. He clearly understood both the brief and the product really well, and wrote copy in such a natural, engaging way that made us stand out from the crowd.

Manja Munda

Co-Founder, Grow and Scale

I've been working with CJ for 4+ years. He's always been my go-to person for support with our biggest clients, like Slack, Keboola, and Shopmonkey. He has a clear process, and always meets our deadlines. He can deep-dive research on any topic no matter how complex, and his creative and compelling writing style beats anything from any AI agent.

Manja Munda

Co-Founder, Grow and Scale

I've been working with CJ for 4+ years. He's always been my go-to person for support with our biggest clients, like Slack, Keboola, and Shopmonkey. He has a clear process, and always meets our deadlines. He can deep-dive research on any topic no matter how complex, and his creative and compelling writing style beats anything from any AI agent.

Manja Munda

Co-Founder, Grow and Scale

I've been working with CJ for 4+ years. He's always been my go-to person for support with our biggest clients, like Slack, Keboola, and Shopmonkey. He has a clear process, and always meets our deadlines. He can deep-dive research on any topic no matter how complex, and his creative and compelling writing style beats anything from any AI agent.

Wellnes Coach

86k+ YT followers

This month closed better than the last month, and we just had low ticket offers! Great job!

Wellnes Coach

86k+ YT followers

This month closed better than the last month, and we just had low ticket offers! Great job!

Wellnes Coach

86k+ YT followers

This month closed better than the last month, and we just had low ticket offers! Great job!

Robbie Richards

Co-founder, Virayo Marketing

It has been a pleasure working with CJ for several years. Not only was his work always well-researched and written, it was delivered on time, and built to perform. It’s rare to find a writer who can produce top quality, and position it for both readers and results.

Robbie Richards

Co-founder, Virayo Marketing

It has been a pleasure working with CJ for several years. Not only was his work always well-researched and written, it was delivered on time, and built to perform. It’s rare to find a writer who can produce top quality, and position it for both readers and results.

Robbie Richards

Co-founder, Virayo Marketing

It has been a pleasure working with CJ for several years. Not only was his work always well-researched and written, it was delivered on time, and built to perform. It’s rare to find a writer who can produce top quality, and position it for both readers and results.

Mike Faith

Founder and CEO, Leitner Headsets

Love working with CJ. Quick response, and adapts well to how we like to work. He effortlessly embraced our tongue-in-cheek style and made it come through in our brand voice. 12 thumbs up for CJ if you want great copywriting.

Mike Faith

Founder and CEO, Leitner Headsets

Love working with CJ. Quick response, and adapts well to how we like to work. He effortlessly embraced our tongue-in-cheek style and made it come through in our brand voice. 12 thumbs up for CJ if you want great copywriting.

Mike Faith

Founder and CEO, Leitner Headsets

Love working with CJ. Quick response, and adapts well to how we like to work. He effortlessly embraced our tongue-in-cheek style and made it come through in our brand voice. 12 thumbs up for CJ if you want great copywriting.

8-fig finance client

You've been a HUGE help, and I really appreciate your thought, time and craft of this launch campaign. Thanks for helping us bring it to life!

8-fig finance client

You've been a HUGE help, and I really appreciate your thought, time and craft of this launch campaign. Thanks for helping us bring it to life!

8-fig finance client

You've been a HUGE help, and I really appreciate your thought, time and craft of this launch campaign. Thanks for helping us bring it to life!

Shameer Sachdev

Founder, Growth Gorilla

The process was solid throughout. CJ really captured the ideal TOV with creative storytelling, and also did the deep research to understand the product + target audience. There has been a significant change in the type of leads our site is converting — more established brands are filling out the contact form.

Shameer Sachdev

Founder, Growth Gorilla

The process was solid throughout. CJ really captured the ideal TOV with creative storytelling, and also did the deep research to understand the product + target audience. There has been a significant change in the type of leads our site is converting — more established brands are filling out the contact form.

Shameer Sachdev

Founder, Growth Gorilla

The process was solid throughout. CJ really captured the ideal TOV with creative storytelling, and also did the deep research to understand the product + target audience. There has been a significant change in the type of leads our site is converting — more established brands are filling out the contact form.

Emily Williams

VP, Consulting Sales, Doppio Group

My favorite thing about working with CJ is his ability to take abstract ideas and create flowing, compelling copy. His work has led to new organic search traffic, higher website engagement, and a three-fold growth in new leads.

Emily Williams

VP, Consulting Sales, Doppio Group

My favorite thing about working with CJ is his ability to take abstract ideas and create flowing, compelling copy. His work has led to new organic search traffic, higher website engagement, and a three-fold growth in new leads.

Emily Williams

VP, Consulting Sales, Doppio Group

My favorite thing about working with CJ is his ability to take abstract ideas and create flowing, compelling copy. His work has led to new organic search traffic, higher website engagement, and a three-fold growth in new leads.

Stop letting your expert knowledge go to waste.

Stop letting your expert knowledge go to waste.

Start building your dream lifestyle business with digital products that scale.

Start building your dream lifestyle business with digital products that scale.

Start building your dream lifestyle business with digital products that scale.

Just a free 20-min chat to see if we're a fit.

Just a free 20-min chat to see if we're a fit.